Channel Marketing Specialist, China
Shanghai, Shanghai, China
Full Time
Sales
Mid Level
Company Overview:
Bose Professional is a leader in the professional audio industry, specializing in the design and manufacturing of cutting-edge audio solutions including loudspeakers, amplifiers, signal processing devices, controls, software, and accessories. As we continue to expand our team, we are seeking a Channel Marketing Specialist, China to join us on our journey.
Bose Professional 是专业音频行业的领导者，专注于设计和制造尖端音频解决方案，包括扬声器、放大器、信号处理设备、控制器、软件和配件。随着我们团队的不断扩展，我们正在寻找一名渠道市场专员加入我们的团队，共同开启新的征程。
We have organized ourselves culturally around a set of shared values. We are a team first, which means we are collaborative and support each other toward our common goals. We start everything from the outside in, starting with the customer and solving from there. We value trust, so we are a company of people who are open and direct, avoid politics, and who do what it takes to deliver on our commitments. And as we work together, we are empathetic, courteous, and fair, because we respect each other. Finally, we believe that creativity and innovation belong in all parts of the company in order to drive excellence in everything we do.
我们在文化上围绕一系列共同的价值观组织自我。我们始终把团队放在第一位，这意味着我们合作无间，彼此支持，共同朝着共同的目标前进。我们从外部开始一切工作，从客户出发并从中寻找解决方案。我们重视信任，因此我们是一个开放和直接的团队，避免政治并且做到尽力履行我们的承诺。在共同工作时，我们富有同理心，礼貌待人，公平公正，因为我们彼此尊重。最后，我们相信创造力和创新渗透到公司各个层面，以推动我们在所有领域追求卓越。
Position Overview:
The Channel Marketing Specialist will focus on implementing and executing marketing strategies to enhance brand awareness and support the sales organization.
渠道市场专员将专注于执行和实施市场策略，以提升品牌知名度并支持销售组织。
Key Responsibilities:
2. Assist in Promotional or Marketing Events
• Assist to plan, coordinate, and execute marketing events (dealer conferences, trade exhibitions, etc.), from overseeing logistics, attendee management, communications to travel arrangements to ensure smooth event operations.
• Support sales initiatives through case studies, dealer seminars, and consultant training sessions.
• Develop localized promotional materials (brochures, flyers) for events and sales teams.
• Procure branded giveaways aligned with brand guidelines; maintain inventory records.
3. Partner Collaboration & Brand Alignment
• Engage resellers/distributors to track marketing plan execution timelines.
• Support in local rebranding initiatives:
Roll out updated brand identity (marketing materials, digital content, sales tools).
Train dealers/partners on correct branding usage (visuals/messaging consistency).
Localize global brand guidelines while preserving integrity.
为经销商及合作伙伴提供品牌规范培训（确保视觉呈现与品牌信息的一致性）
在保持品牌核心价值的前提下，完成全球品牌准则的本土化适配
4. Ad-hoc Support
• Assist in ad-hoc marketing activities as needed.
• 根据需要协助执行各类临时性市场活动工作
• Support Company objectives by completing additional tasks as needed
Qualifications:
Bose Professional is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.
Bose Professional是一家提供平等就业机会的雇主，重视工作场所的多元化。我们鼓励所有符合条件的人士踊跃申请。
Position/Title: Channel Marketing Specialist, China
Time Type: Full-time
Location: Shanghai, China
Reports to: Channel Marketing Manager, China
Department: Sales
Bose Professional is a leader in the professional audio industry, specializing in the design and manufacturing of cutting-edge audio solutions including loudspeakers, amplifiers, signal processing devices, controls, software, and accessories. As we continue to expand our team, we are seeking a Channel Marketing Specialist, China to join us on our journey.
Bose Professional 是专业音频行业的领导者，专注于设计和制造尖端音频解决方案，包括扬声器、放大器、信号处理设备、控制器、软件和配件。随着我们团队的不断扩展，我们正在寻找一名渠道市场专员加入我们的团队，共同开启新的征程。
We have organized ourselves culturally around a set of shared values. We are a team first, which means we are collaborative and support each other toward our common goals. We start everything from the outside in, starting with the customer and solving from there. We value trust, so we are a company of people who are open and direct, avoid politics, and who do what it takes to deliver on our commitments. And as we work together, we are empathetic, courteous, and fair, because we respect each other. Finally, we believe that creativity and innovation belong in all parts of the company in order to drive excellence in everything we do.
我们在文化上围绕一系列共同的价值观组织自我。我们始终把团队放在第一位，这意味着我们合作无间，彼此支持，共同朝着共同的目标前进。我们从外部开始一切工作，从客户出发并从中寻找解决方案。我们重视信任，因此我们是一个开放和直接的团队，避免政治并且做到尽力履行我们的承诺。在共同工作时，我们富有同理心，礼貌待人，公平公正，因为我们彼此尊重。最后，我们相信创造力和创新渗透到公司各个层面，以推动我们在所有领域追求卓越。
Position Overview:
The Channel Marketing Specialist will focus on implementing and executing marketing strategies to enhance brand awareness and support the sales organization.
渠道市场专员将专注于执行和实施市场策略，以提升品牌知名度并支持销售组织。
Key Responsibilities:
- Digital Marketing & Branding
• Maintain PRO website content (press releases, product updates, event coverage).
• Work closely with social media agencies and ad suppliers to create/deliver digital content (WeChat, Facebook, etc.) aligned with brand messaging and local strategy.
• Execute brand campaigns to enhance awareness, ensuring alignment with headquarters' strategy.
- 数字营销与品牌管理
• 维护专业官网内容（包括新闻稿、产品更新及活动报道）
• 协同社交媒体代理机构及广告供应商，策划并投放符合品牌调性与本土策略的数字化内容（微信、Facebook等平台）
• 执行品牌推广活动以提升知名度，确保与总部战略保持一致
2. Assist in Promotional or Marketing Events
• Assist to plan, coordinate, and execute marketing events (dealer conferences, trade exhibitions, etc.), from overseeing logistics, attendee management, communications to travel arrangements to ensure smooth event operations.
• Support sales initiatives through case studies, dealer seminars, and consultant training sessions.
• Develop localized promotional materials (brochures, flyers) for events and sales teams.
• Procure branded giveaways aligned with brand guidelines; maintain inventory records.
- 营销与市场活动支持
• 协助策划、协调与执行各类市场活动（经销商大会、行业展会等），统筹物流管理、参会者接待、活动通讯及差旅安排，确保活动顺利开展
• 通过案例分析会、经销商研讨会及顾问培训课程支持销售计划实施
• 为活动及销售团队制作本地化宣传物料（手册、单页等）
• 按品牌规范采购促销礼品，并维护物资库存记录
3. Partner Collaboration & Brand Alignment
• Engage resellers/distributors to track marketing plan execution timelines.
• Support in local rebranding initiatives:
Roll out updated brand identity (marketing materials, digital content, sales tools).
Train dealers/partners on correct branding usage (visuals/messaging consistency).
Localize global brand guidelines while preserving integrity.
- 合作伙伴协作与品牌管理
• 协同经销商及分销商推进市场营销计划，确保项目按时执行
• 支持本地品牌焕新计划：
为经销商及合作伙伴提供品牌规范培训（确保视觉呈现与品牌信息的一致性）
在保持品牌核心价值的前提下，完成全球品牌准则的本土化适配
4. Ad-hoc Support
• Assist in ad-hoc marketing activities as needed.
• 根据需要协助执行各类临时性市场活动工作
• Support Company objectives by completing additional tasks as needed
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of relevant experience in channel marketing, with a track record of working with distributors, resellers, or dealers.
- Prior experience in the Professional Audio-Visual (Pro AV) or a related industry is highly preferred.
- Understanding of B2B marketing tactics, event execution, and local channel models in the Chinese market.
- Good project coordination skills with the ability to manage multiple priorities and stakeholders across functions and geographies.
- Proficiency in Microsoft Office and digital marketing tools; experience with design or content creation tools is a plus.
- Excellent communication skills in Chinese and comfortable using English too, with the ability to adapt messaging for different audiences.
- Hands-on, and proactive, with a collaborative mindset and a passion for building strong brand presence through channel partners.
- Travel may be required as needed
- This role may involve event setup requiring physical mobility (e.g., handling promotional materials or equipment)
- 拥有市场营销、传播、商业管理或相关专业的本科学历。
- 至少拥有 3-5 年渠道营销相关工作经验，具备与分销商、代理商或经销商合作的良好履历。
- 有专业视听（Pro AV）或相关行业的工作经验者优先。
- 了解 B2B 营销策略、活动执行流程及中国本地渠道模式。
- 具备良好的项目协调能力，能够在多任务和跨职能、跨地域合作中有效管理优先事项与利益相关方。
- 熟练使用 Microsoft Office 及数字营销工具；有设计或内容制作工具使用经验者更佳。
- 具备良好的中文沟通能力，并能熟练使用英文进行日常工作交流，能够根据不同受众调整沟通方式。
- 做事积极主动、注重实效，具备良好的协作精神，并热衷于通过渠道合作伙伴建设强有力的品牌影响力。
- 根据工作需要，可能需出差。
- 该职位可能涉及一定体力的活动工作（例如搬运宣传物料或舞台搭建）。
Bose Professional is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.
Bose Professional是一家提供平等就业机会的雇主，重视工作场所的多元化。我们鼓励所有符合条件的人士踊跃申请。
Position/Title: Channel Marketing Specialist, China
Time Type: Full-time
Location: Shanghai, China
Reports to: Channel Marketing Manager, China
Department: Sales
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